When consumers see that Beck’s beer is “brewed under the German purity law of 1516,” many think they know what they’re getting. But is this popular pilsner really German? Not according to a lawsuit filed by customers who feel they were mislead into drinking a beer imported from Germany, when actually they were downing a beverage brewed in…St. Louis. Whomp whomp. Anheuser-Busch InBev recently reached a class action settlement in the case and could pay out millions to disgruntled customers.
We talk a lot about food labels, typically in regards to GMOs and meat imports, and this incident shows once again that people want to know where their food and drink comes from. If you look at a bottle of Beck’s and squint a little, you can see printed on it: “Product of USA.” But most beer drinkers aren’t going to scour their bottles for this information, particular when Beck’s packaging spins the product as German beer. And many American beer drinkers are willing to pay more for a brew they believe is imported.
By settling the case, Anheuser-Busch InBev doesn’t admit it did anything wrong. But the fact that a major class action lawsuit will result in payouts to consumers based on confusion about the origin of a product should give our lawmakers pause. We didn’t get country of origin labeling for food until we changed the law to require mandatory labeling for seafood, beef, poultry, pork, goat, some nuts and fresh and frozen fruits and veggies. And the meat and grocery industries are even trying to gut those rules for labeling meat.
Maybe lawmakers don’t think we need to know what’s in our food. Recently, comedian Bill Maher brilliantly renamed efforts to ban country of origin labeling altogether the “Don’t Worry Your Pretty Little Head About it Act.” But the public is worried about where its food comes from, and for good reason.
This case about beer labeling highlights another food industry trend we’ve told you about, and that’s mergers between already large companies. Beck’s was produced in Germany until 2002, when it was sold to a Belgian company, which several mergers later became Anheuser-Busch InBev. In fact, only two companies own most of the brands of beer sold in the United States, controlling 80 percent of sales. This beeropoly not only limits choices for you, it can also block smaller, innovative craft brewers from entering mainstream markets.
While this latest development with Beck’s may not hurt Anheuser-Bush too badly in the long run, it reminds us that fancy packaging can mislead and distract us from the truth about what we’re buying. And if people are this upset about poorly labeled beer, shouldn’t they be downright furious about efforts to rescind country of origin labeling on meat? If that’s the case for you, there’s still something you can do about it. Tell your Senator to protect country of origin labels.