- Washington D.C.
Food & Water Action’s Social Media Manager will be the voice of the organization across all FWA social media channels. They will be responsible for the planning, strategizing, and goal setting of our social media presence; developing brand awareness and online reputation; content management; generating inbound traffic to other FWA digital community platforms; and reputation management. The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future supporters and members — with the ultimate goal of turning fans into donors, and donors into advocates.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and execute a strategic plan to manage, optimize, and grow FWA’s social media properties.
- Adapt outreach strategies to build engagement with targeted audiences through various social media channels.
- Act as an authority on all things social media by staying on top of best practices, trends, and industry updates (including on issues related to social media specs, systems, and privacy issues).
- Act as community manager on owned platforms. This includes crafting content, scheduling, and distribution strategies for all FWA social media platform.
- Advise FWA state and regional pages on social media content.
- Brainstorm, strategize, and execute social media paid, owned, and earned media to create cohesive interactions among our different social media channels.
- Manage paid platforms including ad targeting, ad creation, campaign optimization and reporting.
- Research content ideas, and drive followers with consistent content and message targeting
- Brainstorm, collaborate with a designer and select appropriate graphics and images to go along with posts
- Track and analyze the performance of our content to identify trends, opportunities, growth and lessons learned.
- Live-tweet on FWA social media accounts at events such as rallies, marches, petition deliveries, and other events as needed.
- Manage one other team member supporting FWA social media.
- Perform other duties as assigned
To perform this job successfully, the person in this position has a high degree of contact with FWA communications, policy, research and organizing staff; a moderate degree of contact with other staff; and a low degree of contact with government officials, community leaders, etc.
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree, plus 5+ years’ experience in social media strategy or a related field in non-profit advocacy, including 3+ years of hands-on social media execution for an organization
- Strong knowledge of social media and digital marketing
- Excellent writing, including the ability to quickly condense information and convey it clearly, creatively, and concisely.
- Knowledge of the interaction of paid, owned, and earned media
- Experience using social media platform management tools
- Experience working at an organization with both national and regional social media pages
- A strong understanding of key analytics and listening tools
- Experience working with cross-functional teams
- Strategic thinker that can offer creative solutions and ideas
- Strong presentation, communication, and consensus-building skills
- Ability to translate and communicate data into actionable items
- Experience creating shareable images for social media, including using graphic design software (Photoshop) is a plus.
Computer Skills: An individual should be able to work in a computerized environment and have adequate knowledge of word processing, email, internet and spreadsheet software; in particular Google Drive and have coursework or certification in Microsoft Word, Excel, and PowerPoint and proficiency with all other Microsoft Office products.
Compensation: Annualized at $61,000-$87,000, dependent upon experience.
Please click here to apply and include your resume, cover letter and three professional references to be considered.
We will review your application and if we feel that your knowledge, skills and abilities are potentially a good match for our organization, we will be in contact with you. Position open until filled. Incomplete applications will not be considered. Food & Water Watch strives for a diverse work environment and encourages women, people of color, LGBTQ individuals, and individuals with disabilities to apply.