It Pays to Advertise: Junk Food Marketing to Children
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Food marketing is pervasive in the lives of children and adolescents. Food and beverage companies spent $1.6 billion in 2006 to reach this important market. On television, online and even in schools, youth are regularly exposed to messages encouraging them to eat unhealthy foods, at a time when they need to establish healthy eating habits. One in three American children and adolescents is overweight or obese, conditions that contribute to poor health over their whole lifetimes. Restricting unhealthy food marketing to youth is one important step in addressing this crisis.