New Celebrity Ads Launched TODAY in Support of Proposition 37
Marisa Tomei, James Franco, Stacy Keibler, Minnie Driver, Brett Ratner, Trevor Plouffe, Tony Goldwyn, James Van Der Beek, Lisa Bonet, Mary Elizabeth Winstead, Eloise Mumford, China Chow, Molly Ringwald and More in a New Series of Ads to Make Genetically Engineered Food Labeling Mandatory in California
LOS ANGELES — To combat the growing intensity of deceptive advertising blanketing California airwaves – funded by the giant chemical and food corporations opposed to Proposition 37 at an estimated $1 million a day – Consumer Advocates for Safe Food and Water, sponsored by Food & Watch, has created a second big wave of viral Internet celebrity videos and TV ads asking Californians to vote YES on Proposition 37.
As Election Day nears, the top myth being spread by the opposition to create confusion and doubt among voters is the fallacy that Prop 37, a measure to require that GE foods (GMOs) be labeled, will raise food costs. A new series of Public Service Announcement videos featuring Academy Award-winning and nominated actors along with other celebrities and California parents and their kids, takes the issue of cost head-on and reminds Californians not to fall for the food industry’s deceptive scare tactics.
The featured PSA “Grocery Costs” stars Marissa Tomei, James Franco, Minnie Driver, Lisa Bonet and Mary Elizabeth Winstead telling viewers, “Large processed food companies have always claimed that giving consumers basic information about their food – using labels – would increase their grocery costs. And every time…it’s been a lie. Now those same companies are at it again, making more outlandish claims that your grocery bill will skyrocket under Proposition 37-which requires labels for GMO’s. Well IT’s NOT TRUE! And we’re fighting back…with the truth.”
“Grocery Costs” along with another powerful spot entitled “I’m A Mom” will air on television across Los Angeles during popular shows like Good Morning America, Meet the Press and an NFL game in the final days of the campaign. These videos and two other PSAs will also be shared virally through social media.
These new videos are part of a larger series of videos released since October 15, 2012, by Consumer Advocates for Safe Food and Water. Previous videos featured celebrities such as Danny DeVito, Bill Maher, Dave Matthews, Jillian Michaels, Emily Deschanel, John Cho, Glenn Howerton, Kaitlin Olson, KaDee Strickland and Kristin Bauer van Straten, as well as children describing the problems with GE foods (GMOs) and encouraging adults to vote YES on Prop 37.
The first series of PSAs have received over 310,000 online views combined and the overwhelmingly positive response led to a generous outpouring of individual donations to help expand the videos’ reach further across television.
“Since the pesticide and junk food companies opposed to Prop 37 don’t have the truth or public opinion on their side, they’re spending about $1 million a day on ads attempting to confuse the public into voting against their right to know what’s in their food,” said Food & Water Watch Pacific Region Director Kristin Lynch. “While we may never be able to match our opponent’s spending, we’re hoping these popular celebrities and everyday moms and kids will help make this message viral so that every Californian realizes that a yes vote for Prop 37 is a vote towards a healthier, more transparent food supply for everyone.”
Proposition 37 is a ballot measure that requires simple, clear labels letting consumers know if foods are genetically engineered. It was written with broad input from food groups, industry, science, legal and health experts and qualified for the November ballot with more than 1 million signatures from California citizens.
The series of PSA videos is part of a larger campaign that Food & Water Watch is waging nationally and Consumer Advocates for Safe Food and Water is waging throughout California in support of Proposition 37 and mandatory GE labeling. Consumer Advocates for Safe Food and Water’s efforts include grassroots organizing that contributed to the LA City Council unanimously endorsing Yes on 37, 90 billboards throughout Los Angeles County, a $10,000 contribution to the California Right to Know campaign, efforts to attract and coordinate volunteers for phone banking and other campaign activities, and email notifications to its more than 60,000 California supporters.
Versions of the videos and more information about Prop 37 and Food & Water Watch’s commitment to mandatory labeling of genetically engineered foods can be found at: www.voteyes37.com
Consumer Advocates for Safe Food and Water is the political action committee for Food & Water Watch. Food & Water Watch works to ensure the food, water and fish we consume is safe, accessible and sustainable. So we can all enjoy and trust in what we eat and drink, we help people take charge of where their food comes from, keep clean, affordable, public tap water flowing freely to our homes, protect the environmental quality of oceans, force government to do its job protecting citizens, and educate about the importance of keeping shared resources under public control.
Contact: Anna Ghosh, 415-265-1568, aghosh(at)fwwatch(dot)org