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June 23rd, 2006

Whole Foods, Sustainability and Farm-Raised Shrimp

“Whole Foods Market’s vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity, and individual choice. Businesses will harness human and material resources without devaluing the integrity of the individual or the planet’s ecosystems.” So says Whole Foods in its mission on Sustainability and Our Future.

This messaging is part of a larger initiative by the chain to green its image.

More directly, the retailer has recently agreed to post mercury warnings on its fish case, and also, last week, agreed to stop selling live lobsters; two pretty concrete steps towards ensuring better animal and human health and welfare.

We recently sent a note to the “green giant” asking them why they continue to sell imported farm-raised shrimp if they are so concerned with ensuring a sustainable future for our children.

We will let you know what they say when they write us back.

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