We Prefer Ad Spin When It’s Left to Don Draper

World Water Day is an excellent opportunity to consider the ways in which our choices as consumers affect world water resources. As many of you already know, bottled water contributes to the world’s pollution and waste problems. It is also a prime example of corporate spin run amok. While the oh-so-clever industry execs have convinced many people that bottled water is better than water from the tap, in most cases this is simply not true. It actually reminds us of another industry infamous for using misinformation to peddle its products…

The Story of Bottled Water, a new video out today, focuses a critical eye on the bottled water industry’s attempts to fool consumers into thinking they need to buy a product that can actually be obtained for next to nothing from the taps inside their homes. Like our own Take Back the Tap campaign, it also highlights the ways in which bottled water trashes the planet and wastes peoples’ money.

Check out The Story of Bottled Water video below; it’s only seven minutes long, and well worth every moment. Be sure to also read our new report on the bottled water industry’s attempts to bluewash bottled water (and learn a new vocabulary word while you’re at it). Then, stop by our World Water Day page to learn more about what you can do to help protect our vital water resources.

Happy World Water Day, everyone!

-Kate Fried