Starbucks Coffee Company has finally decided to hold the hormones. On Friday, Starbucks committed to make 100% of the chain‚ milk supply free of artificial growth hormones by December 31, 2007.
The Starbucks announcement follows nearly two years of pressure from yours truly, which launched the Hold the Hormones Campaign in 2006, asking all of you to demand that the company buy better milk. Thanks to the thousands of emails, phone calls, and rallies by all you consumers out there, Starbucks CEO Jim Donald has decided to do the right thing.
So be sure to don your cow suit and party with all of the biscotti and rBGH-free lattes you can handle! In between lattes, please make it a point to call Starbucks at 1-800-235-2883 to thank Jim for a job well done.