Photo of the Day: Whole Foods Suggests Brewing Coffee with Bottled Water
It’s a common practice for brands to cross-market its products on labels, but I have to say this is a blunder: Whole Foods suggests on its “365 Brand” coffee label that people brew it using its 365 Brand bottled water. (Thanks to our office manager Ben Schumin for the pic.)
Coming from a company that has a “green mission”—during a time of economic crisis, no less—this seems particularly tone deaf. No doubt it will give Whole Foods naysayers more fodder for calling it Whole Paycheck, since bottled water is thousands of times more expensive than tap water. It also creates mountains of garbage, with less than 25 percent of plastic bottles getting recycled. Plus it is a waste of fossil fuels in production and transport, using the equivalent of 32 and 54 million barrels of oil in 2007—enough to fuel about 1.5 million cars for a year.