McDonald’s new ad campaign hit twitter earlier today with a promoted hashtag, #MeetTheFarmers. It’s a clever way of promoting the campaign, but some, like Andy Bellatti over at Grist, are calling the ads “farmwashing.”
One of the company’s videos addresses how a handful of producers in one area of the nation provide 80 percent of the lettuce American’s eat. But is this a good thing? It’s certainly not good for food safety, since one mishap in a large facility or farm can get spread far and wide. We’ve seen this several times over the past few years, like in 2006, with a massive recall of spinach found to contain E. coli. Salmonella-tainted peppers and peanut butter soon followed. And in 2010, over half a billion eggs from just two factory farms were recalled. At least 14 Americans died and many thousands became ill from those four major outbreaks thanks to mistakes that made it into the food supply.
It’s not good for consumers or farmers to have a system with so few players. McDonald’s ad campaign gives us a good opportunity to talk about how the farm bill affects what we eat, every day.
What do you think about McDonald’s new ad campaign?