Coke: Climbing Out of a Big Hole in Baby Steps
Two news stories about Coca Cola were brought to our attention this week, both praising the company for good deeds. We’re not sure it’s so simple.
But, why the kudos, exactly? The company pollutes a bunch of wells and then agrees to make restitution (they are also supposed to be digging these folks new wells). It must be something about how were so used to companies being totally evil in that situation that when one does the basic minimum we get all excited.
(This isn’t Cokes only groundwater controversy, by the way.)
Hard not to roll your eyes if you know that this is the same company that has historically opposed mandatory recycling and bottle deposit laws, reneged on a 1990 promise to use 25% recycled content, and holds some 40% of the market share in an industry empties 2 million plastic beverage bottles in the United States every five minutes. (Don’t miss Chris Jordan‚ astounding visual of this, also featured on our bottled water report).
We’re looking forward to the headline about how Coke plans to combat childhood obesity and the U.S. diabetes crisis with more high fructose corn syrup. Somehow voluntarily not marketing liquid candy to children doesn’t seem likely does it?