"Close, but no cigar" – Another attempt to make bottled water appear safer than it really is
A 100% biodegradable water bottle? Brilliant. But marketing that as the cure for all bottled water woes? Misleading. AQUAMANTRA recently came out with such a bottle in honor of Earth Day, claiming that with this new biodegradable bottle, “everyone can feel good about drinking bottled water again.” Not so fast! While it is a step in the right direction, it only deals with one of the many problems that revolve around bottled water. The bottled water issue involves far more than just recycling, or the lack thereof. It‚ primarily an issue about consumer safety and about how its producers charge exorbitant amounts for something that you could just as easily get by turning on your tap, .
AQUAMANTRA argues that their water is safer now, since these new bottles presumably do not leach plastic. What about the water itself, regardless of the bottle? Considering that bottled water is subject to far less stringent testing standards than tap, with less than one full-time FDA employee dedicated to bottled water oversight, it is clear that any claims of bottled water being safer than tap are currently unfounded.
The company also fails to go into the costs of producing these biodegradable bottles. They argue that they are working to reduce their carbon footprint, but the entire production process could very well undo a lot of the good work they are aiming to accomplish. Currently the production of plastic bottles in the US requires the equivalent of 17.6 million barrels of oil, not including the oil needed for transporting the bottles throughout the country. AQUAMANTRA has yet to address that issue.
While the initiative that this company has taken with regards to creating a biodegradable bottle is definitely a good thing , they, or anyone else for that matter, have a long way to go before they can declare that bottled water is either safe or environmentally friendly. To claim otherwise would put this bottle of theirs onto the ever-growing list of “greenwashing” attempts by the corporate world.