Bottled Water | Food & Water Watch - Part 5
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Blog Posts: Bottled water

September 23rd, 2010

Does the Decline in Bottled Water Sales Mean BIG Savings for Consumers?

The Beverage Marketing Corporation reported that U.S. bottled water sales declined in 2009 for the second consecutive year. What’s bad for bottled water is likely good for planet earth.

Once you’re found out, it’s all downhill from there. The Beverage Marketing Corporation reported that U.S. bottled water sales declined in 2009 for the second consecutive year—5.2 percent in revenues and 2.5 percent of volume sold. Water activists and eco-conscious consumers can celebrate the news due to bottled water’s immense and negative impact on the environment, and its strain on public water resources. While the industry is quick to point to the struggling economy as a primary reason for the decline, the impact of consumer awareness over bottled water’s environmental footprint cannot be ignored. Read the full article…

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September 3rd, 2010

IBWA Promotes Bad Choice to Young People in New Video

IBWA targets teens in their new campaign, telling young people to protect their freedom of choice. But choosing bottled water is a bad choice for many reasons.

The International Bottled Water Association’s (IBWA) has proudly released a video on their consumer website called Bottled Water: Show Your Support. Something tells me they are getting nervous.

The video features a teenager listing the industry’s talking points, trying to drive home the point that bottled water is about choice. “Bottled water matters. You love to drink it any time because it’s refreshing, day or night, at home or on the go. For you, bottled water is your packaged beverage of choice.” It’s an obvious attempt to appeal to the independent thinking of a teenager by using over-simplified corporate speak to show that the freedom of choice behind a purchase of bottled water is cool. Read the full article…

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August 19th, 2010

Kanye, “Say You Will” Take Back the Tap!

The champions of the tap vs. the outlaws of bottled water: TMZ should show how appealing it is when celebrities drink from the tap.

It’s August, so maybe there’s not much going on in the big city. Perhaps that’s why rapper Kanye West found himself tweeting about drinking New York City tap water last week. TMZ felt it was newsworthy in some way, so they mentioned the tweet on their website. It must have seemed trivial to some readers, so they expressed their dismay at how boring the tweet was. Since Kanye’s tweet about NYC tap is the kind of thing we like to hear, I found myself typing the URL for TMZ into my web browser to find out more. TMZ merely showed the contents of what Kanye tweeted—not much worth mentioning… until I noticed one particular photo-montage on their home page. Read the full article…

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July 27th, 2010

The Real Dumb Story of Bottled Water and the Lying Liars Who Tell It (Sorry Al Franken)

The International Bottled Water Association (IBWA), the public relations arm of the bottled beverage industry, is taking another shot at controlling the message about water. This time, they point to a succession of overturned bans on bottled water to try to convince people that consumers are changing their minds about buying their “products,” the same product that is available without extra packaging from your tap at home. Read the full article…

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June 29th, 2010

The Ban Heard 'Round the World

Concord, Mass could end up sparking another shot heard around the world. Well, maybe not a shot – more like a court decision. The town is in the middle of a huge debate over whether or not it’s legal to ban the sale of bottled water there.  At the heart of the issue sits 82-year-old Jean Hill: resident, grandmother, jam maker, and water activist, though she’s no ordinary water activist.  She doesn’t even drink that much water, but she knows a sham when she sees one. Read the full article…

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June 7th, 2010

Mom's kicks the bottle habit

Washington Business Journal reported today that Mom’s Organic Market, a local grocery chain with six locations in the Washington-Baltimore metropolitan area, will no longer sell bottled water to their customers. This is great news! The fact that a grocery company has discontinued the sale of bottled water is proof that it can be eliminated from the business model without much of a financial risk for the company.   Read the full article…

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April 21st, 2010

Earth Day is Every Day at Food & Water Watch!

Happy Earth Day, everybody! Every day is Earth Day for many of us.  There are people out there who make a full-time commitment in the name of our good planet, to affect positive change within our communities, our cities, our countries and our world.   This year, Food & Water Watch celebrates the activists and volunteers who invest their time, money and resources in an effort to continuously improve our relationship with the life-sustaining natural resources on which we rely.

Read the full article…

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March 22nd, 2010

We Prefer Ad Spin When It’s Left to Don Draper

World Water Day is an excellent opportunity to consider the ways in which our choices as consumers affect world water resources. As many of you already know, bottled water contributes to the world’s pollution and waste problems. It is also a prime example of corporate spin run amok. While the oh-so-clever industry execs have convinced many people that bottled water is better than water from the tap, in most cases this is simply not true. It actually reminds us of another industry infamous for using misinformation to peddle its products… Read the full article…

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March 19th, 2010

How are you celebrating World Water Day?

Hey there! This is Kelly Barrett, communications intern here at Food & Water Watch, with an important announcement. If you haven’t yet heard of World Water Day, listen up…

March 22nd is World Water Day!

Like the rest of us at Food & Water Watch, I’m pumped about World Water Day and want you to be too. What better time to take back our tap? We are so excited, we want to hear all about what you are doing to celebrate World Water Day. There are lots of ways to get involved, so get moving and then tell us about it via Twitter, on Facebook, or in a comment on this post. Here are some ideas for getting in on the action:

  1. Pledge to Take Back the Tap!
  2. Ask Congress to Take Back the Tap.
  3. Join our virtual march to Take Back the Tap on Facebook (with lots of ways to take action).
  4. Help to host a movie screening of one of these great documentary films that focus on the world’s water crisis.
  5. Sign up to receive our action alerts and if you’re one of the first 25 to do so, win that nifty “Take Back the Tap” stainless steel water canteen.
  6. Then…after you take action, tweet us about it, write on our Facebook wall or on the event page, or leave a comment here to tell us what you’re doing.

Read the full article…

February 24th, 2010

Sluggish Economy: 1, Nestle: 0

Nestle’s apparent quest to profit from sucking the earth dry of water may have hit a snag: people don’t seem to be buying as much bottled water anymore. Last week, the beverage mega conglomerate announced that revenue from its bottled water operations dropped 1.4 percent in 2009. In the grand tradition of corporate spin, Nestle’s public relations department had a convenient scapegoat for this turn of affairs: the recession. Read the full article…

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