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Food & Water Watch

Fashion in a Bottle

Looks like there may be a new trend hitting catwalks…designer reusable water bottles. Stella McCartney, Diane Von Furstenberg, Zac Posen, Michael Kors are just some of the designers teaming up with global warming activist Laurie David and Elle magazine for their May Green issue. Fifteen designers decorated eco–friendly reusable aluminum beverage bottles by the Swiss company SIGG to be auctioned online starting April 14th for ten days with proceeds benefiting David's organization, StopGlobalWarming.org.

You may be asking how are water bottles and global warming connected? It turns out the production and transport of bottled water products causes pollution that contributes to global warming. Each year plastic bottle production in the United States takes the equivalent of about 17.6 million barrels of oil that more or less equals the amount of oil required to fuel more than one million vehicles on U.S. roads each year.

After the plastic bottles are produced, they are transported oftentimes thousands of miles which produces even more pollution. And in the end, about 86 percent of the empty plastic water bottles in the United States land in the garbage instead of being recycled, and are ultimately incinerated which releases toxic byproducts. 

Using reusable bottles for tap water is just one piece of the puzzle in helping slow climate change, but at least it’s a place to start. You can look good and do good at the same time…now that’s fierce fashion statement!

Finally

Posted by Mike Oxhard at April 25, 2008, 09:56 AM
I am pleased that an organization is finally putting the truly neccessary resources into such large social issues. It's clear that FaWW has put solid writers on staff who care about the issues and have done their homework. Governments and private business have gone too far and need to be checked. FaWW is now helping to put the brakes on these out of control groups. Well done.


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