Tempers Boil Over Water in Paris
![Paris Metro Bottled Water Ad - larger [blog]](/water/images/eau-cristaline.jpg/image_mini) Controversial Cristaline bottled water ad seen in Paris Metro. Caption over toilet bowl reads: "I do not drink water that I use." |
In our January issue of Aquabits, we reported on a story we found in The Times of London.
A marketing campaign in Paris by the bottled water company Cristaline has city officials quite angry. Advertisements accusing tap water drinkers of saving money at the expense of their health and implying that they drink toilet water has been called "dishonest" by the city environment minister.
The president of the city water authority responded with a water taste test at a Paris café and accused the company of playing on "imaginary fears." The Crystaline campaign came on the heels of a city effort to promoting eau du robinet (tap water) and reports of declining mineral water sales in France.
We've since learned that Paris has "decided to initiate a penal procedure against the Cristaline company, for his publicity campaign which undermines the image of the water of the tap and to the quality of the public utility of water."
Compare the above and below Cristaline ads to the one the company claims they were simply defending themselves against.
![Paris Metro Bottled Water Ad [blog]](/water/images/crystaline2.jpg/image_mini) Caption reads "Lead, Nitrates, Chlorine . . . I do not save money on the water I drink. |
![Paris Water Authority Ad [blog]](/water/images/eaudurobinet_zerodeche.jpg/image_mini) Caption reads
"Too much waste : Tap water, zero waste." |
Which one do you think makes a questionable claim?
Water Steward Hoax Still Funny
If you missed the Penn & Teller sketch about bottled vs. tap water featuring an expensive L'eau du Robinet and you have a high speed internet connection, you may have another chance. Check it out.
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