Aqua Dog: Tastes Like Chicken??
Australian Andrew Larkey believes that “dogs get bored with plain water [and] they deserve variety just as much as people.” And so he developed Aqua Dog water, a bottled water for dogs flavored with chicken, beef or bacon and containing many vitamins and nutrients to keep the dogs healthy. Even at $2.20 per bottle, Aqua Dog water was an instant hit, initially selling over 1,000 600mL bottles in Australia per week; in the three years since the product's inception, sales have risen dramatically and the market has expanded beyond Australia to include the U.S., Singapore and Taiwan.
As if waste from bottled water from humans wasn't enough, now we're expanding the market to include dogs? The product is incredibly expensive, costing more than any bottled mineral water designed for human consumption, and it raises all the same questions as bottled water for humans. Not only does the waste from these additional plastic bottles hurt the environment, they divert clean drinking water from people who need water to survive. With over 1.2 billion people worldwide living without access to clean drinking water, is this how efforts to expand distribution are best spent? Can we really afford to turn any of this clean water into a beef-flavored doggie power drink?
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