We here at Food & Water Watch believe strongly in the power of ideas. We also believe in the power of water (you’ve at least seen pictures of the Grand Canyon, no?). But, we have no idea if ideas or emotions can change the molecular structure of water, that‚ just not our area of expertise. What we do know is that, even if it‚ true, the infusion of love, health, or luck does not redeem the bottled water habit.
In spite of our convictions, this Valentine‚ Day, Whole Foods will be selling water that purports to transmit love, or as the product website says, “will allow you to feel loved”. The company is silent on whether they have tested their water’s energy’s shelf life. Do luck and love infused waters maintain their potency when trucked across the country, stuck in traffic, heaved onto shelves by minimum wage workers with unknown emotional states, and stored in close proximity to hundreds of harried shoppers in the grocery story? Have they calculated whether there is a karmic net gain from health infused water considering the environmental and social consequences of the water bottling industry?
While this is not the first bottled water company to make a claim like this, it is the first we’ve seen to suggest that consumers test out their theory at home by writing messages on bottles of tap water and comparing the taste (and vibe?) with un-messaged water. This begs the question: if you can do it yourself, why buy it?